Privacy Policy

At Beauty By Lex, we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our services.

1. Information We Collect

We collect the following types of personal information:

• Contact Information: Name and email address when you subscribe to our newsletter or contact us
• Booking Information: When you book appointments through our third-party booking system (Gloss Genius)
• Communication: Any information you provide when contacting us directly

2. How We Use Your Information

We use your personal information for the following purposes:

• To send you our newsletter and skincare tips (only with your consent)
• To respond to your inquiries and provide customer service
• To schedule and confirm appointments
• To send appointment reminders and follow-up care instructions
• To comply with legal obligations

3. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With your explicit consent
• To comply with legal requirements or protect our rights
• With trusted service providers who help us operate our business (such as our booking platform)

4. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

5. Cookies and Tracking

We use cookies and similar technologies to provide essential site functionality, remember your preferences, and to improve site performance. Where non-essential cookies (for example analytics or advertising) are used, they will only be enabled if you provide your consent via the cookie banner shown on first visit.

Specifically:

• Essential cookies: Required for the website to operate (for example local UI preferences). These do not require consent under CCPA but are disclosed here for transparency.
• Analytics (optional): We may use Google Analytics to understand site usage. Google Analytics will only run if you click "Accept" on the cookie banner. If you decline, analytics cookies will not be set by our site.

How to opt-out / Do Not Sell My Personal Information (California)

If you are a California resident, you may exercise your rights under the California Consumer Privacy Act (CCPA). To opt-out of the sale or sharing of your personal information (or to request deletion), please contact us at beautybylex916@gmail.com with "CCPA Request" in the subject line. You can also decline non-essential cookies using the cookie banner on our site.

6. Third-Party Services

Our website may contain links to third-party websites or services, including:

• Gloss Genius (appointment booking)
• Social media platforms (Instagram, Google Business)
• GlyMed Plus online store

These third parties have their own privacy policies, and we are not responsible for their practices.

7. Your Rights

You have the right to:

• Unsubscribe from our newsletter at any time
• Request access to your personal information
• Request correction or deletion of your personal information
• Withdraw your consent for data processing

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Newsletter subscriptions are retained until you unsubscribe.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "last updated" date.

10. Contact Us

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